How do I Choose my Domain?

How do I Choose my Domain?

Finding the right domain name for you can be hard. With hundreds of domain name extensions ranging from .com to .beer, which one is right for you and what do you put in front of it? Here’s some top tips for when choosing your domain name.

1. Keep it Simple, Stupid!

Finding a domain name that’s easy to type is critical to online success. If you use slang (u instead of you) or words with multiple spellings (express vs. xpress), it might be harder for customers to find your site.


2. Bigger isn’t better…

If your domain name is long and complex, you risk customers mistyping or misspelling it or just giving up typing it all together! If you’re name is hard to spell or really long, we suggest using a nickname or finding a clever extension such as Short and simple is the way to go.


3. Keep it Relevant.

Try to make your domain name as relevant to the website as possible. If the website is for your portfolio, use your name. If the domain is for a business, try to use “Niche Key Words” for example, if you’re a hoover replacement business, you may want to register or


4. Avoid Special Characters…

Numbers and hyphens are often misunderstood — people who hear your website address don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the dash. If you need these in your domain, register the all of different combinations to be safe.


5. Use the appropriate extension.

Extensions are suffixes, such as .com or .net, at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. The .com domain extension is far and away the most popular, but it can be tough to get a short and memorable .com domain name because it’s been around for so long.

A lot of new generic top-level domains — like .photography, .blog and .digital — offer a great opportunity to register short and highly relevant names. And here are some other top extensions and how they’re often used:

  • .co : an abbreviation for company, commerce, and community.
  • .info : informational sites.
  • .net : technical, Internet infrastructure sites.
  • .org : non-commercial organizations and nonprofits.
  • .biz : business or commercial use, like e-commerce sites.
  • .me : blogs, resumes or personal sites.

You don’t need to build a website for every domain. Just forward any additional domains to your primary website.


6. Don’t Lose Visitors!

To protect your brand, you should purchase various domain extensions, as well as misspelled versions of your domain name. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it. Registering more extensions with the same domain is also a good thing to do so that you can re-enforce your brand.


7. Act Fast!

Check out our post 4 Reasons you Should Register your Domain Right Now to find out why you should act fast. Thankfully, they’re  inexpensive, so register your favourite domain names as soon as possible. If you’re having trouble finding an available name, our domain check will suggest alternate names during your domain search to help you find the perfect domain name.


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